The Founders


Ian J. Treu
Cofounder and Chief Executive Officer

Ian currently provides Sustainable Business Coaching’s operation strategy for both SBC business enterprises and its clientele.  His methods quickly get to the heart of the matter and produce rapid results by recognizing and focusing on the areas of improvement that will create the most dramatic results with the least effort.

Literally raised in leadership development, Ian cofounded Sustainable Business Coaching with the belief that traditional leadership coaching falls short of the emerging needs of the leaders of today and tomorrow.   His expertise includes leadership development, strategic planning, interpersonal skills, business benefits assessments, internet technologies, and gamification.

For over six years Ian has coached clients from entrepreneurs to executives in both business and personal areas, including development in customer relationship management, alternative advertising solutions, project analysis, creativity management and extensive leadership training.


Barb 2014_smallBarb Troy (1948 – 2014)

Cofounder and the first CEO of Sustainable Business Coaching, Barb previously cofounded and was the president of the Center for Leadership and Excellence.  Barb brought over 35 years of business and leadership expertise to her clients.  She consulted national and international companies of all sizes—both public and private—on a wide range of business issues.

Although much of her work had been with Fortune 500 companies’ senior executives and their teams, she also had extensive experience with non-profits, micro businesses, entrepreneurs, individuals, and parents.  Barb developed and presented seminars and workshops on leadership, communication, time and resource management, productivity, sales, marketing, teaming, personal development, and many other crucial issues businesses face.  Her programs are designed to deliver immediate, high-impact results that dramatically raise and sustain success.

The results of her leadership coaching can be felt around the world, reflected in the amazing leaders and organizations she worked with.